I craft simple and elegant interfaces
Hopefully not just another designer
Passionate and constantly learning designer that has a love for great design. Done work for cool companies such as TV4, Blogg.se, Videofyme, Bloglovin, Solarwinds. Co-founded some sweet services with my twin like Feeder, Kick Ass and Lsts. Has extensive experience in web- and UI-design, branding, HTML/CSS, UX design, package design, e-commerce platforms. Believes that great design goes beyond the exterior.
Cyberspace is under attack and we need your help
We at Rootof were commissioned to create a fun and interactive game to promote Solarwinds. The result is Solarwinds SysMan Hero! A game that you can play on any website where the objective is to shoot down web eating bugs before they destroy the site.
The easiest way to follow your favorite sites
Feeder is the simplest way to follow your favorite sites via Google Reader or RSS. Primarily an extension for Google Chrome and Safari, but with an online and mobile solution on the way. First created by my brother as a side project it now has over 600 000 users.
Swedish race car driver competing in Formula BMW
We had the pleasure of helping out Swedish race driver Reuben Kressner with his online presence and branding. The result is a Wordpress-based website, blog and personal logo.
Food, health and people
The Swedish health food start-up Go for Life asked us to rebrand the company, packaging and create their online store. The result was a whole new corporate identity and a PrestaShop based store with a custom CMS for their main company website.
Capture, create and share
Videofyme is a Swedish start-up looking to become the Instagram for video. I helped them design their app and online video pages. I also helped them design banner ads, emails, online video ads, marketing material and other various pages on their site.
Swedens biggest blogging network
Blogg.se is one of biggest and best-known blogging networks in Sweden. They asked us at Rootof to assist in redesigning their online blogging tool from scratch.
Destroy the web
Kick Ass is an award-winning game where you can destroy any site on the web, just for fun. It went viral shortly after it was made and uploaded to Reddit. It garnered the attention of sites like The New York Times, Engadget, Techcrunch, Ars Technica and more. It raised eyebrows among many marketing firms after it was used in a very succesful campaign called M&M's Space Heroes that won a Danish Internet Award and was also nominated for a Cannes Lion.
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