Johan Rothoff

Based in Stockholm, Sweden

Freelance Digital Product Designer

Based in Stockholm, Sweden

Freelance Digital Product Designer

Based in Stockholm, Sweden

Freelance Digital Product Designer

Based in Stockholm, Sweden

Freelance Digital Product Designer

Based in Stockholm, Sweden

Freelance Digital Product Designer

Freelance Digital Product Designer

Turning tricky problems into delightful solutions.

Turning tricky problems

into delightful solutions.

Turning tricky problems into delightful solutions.

Turning tricky problems into delightful solutions.

Turning tricky problems

into delightful solutions.

I thrive on solving complex problems and turning them into intuitive interactions, whether it’s optimizing user flows or adding a touch of personality through animations and micro-interactions. My aim is always to balance creativity and clarity in everything I build.

I thrive on solving complex problems and turning them into intuitive interactions, whether it’s optimizing user flows or adding a touch of personality through animations and micro-interactions. My aim is always to balance creativity and clarity in everything I build.

I thrive on solving complex problems and turning them into intuitive interactions, whether it’s optimizing user flows or adding a touch of personality through animations and micro-interactions. My aim is always to balance creativity and clarity in everything I build.

I thrive on solving complex problems and turning them into intuitive interactions, whether it’s optimizing user flows or adding a touch of personality through animations and micro-interactions. My aim is always to balance creativity and clarity in everything I build.

About

With over 14 years of experience, I’ve worked on a variety of digital products, from bootstrapping a SaaS platform to collaborating with established brands. My focus is on crafting experiences that feel natural and effortless for users, blending design and development to create cohesive solutions.

Contact

hej@johanrothoff.com
LinkedIn
+46 (0) 70 797 29 94

Competencies

Product Design
UX/UI Design
Digital Strategy
Interaction Design
Visual Design
Illustration
Iconography
Motion & Transitions
Prototyping
Front-End Development
Branding & Identity
Design Systems
HTML/CSS
SaaS Product Development
Animation & Micro-Interactions
Webflow & Wordpress

Clients*

Scania
H&M
Whitelines
SEB
Yale
Eurocard
Roche
Taxi Stockholm
Post-it®
Solarwinds
Blogg.se
Nyheter24
Exparang
Allihoopa

* Directly, or through agency work.

Scania
H&M
Whitelines
SEB
Yale
Eurocard
Roche
Taxi Stockholm
Post-it®
Solarwinds
Blogg.se
Nyheter24
Exparang
Allihoopa

* Directly, or through agency work.

Scania
H&M
Whitelines
SEB
Yale
Eurocard
Roche
Taxi Stockholm
Post-it®
Solarwinds
Blogg.se
Nyheter24
Exparang
Allihoopa

* Directly, or through agency work.

Scania
H&M
Whitelines
SEB
Yale
Eurocard
Roche
Taxi Stockholm
Post-it®
Solarwinds
Blogg.se
Nyheter24
Exparang
Allihoopa

* Directly, or through agency work.

Exparang

Exparang

Exparang

Exparang

Exparang

Building a new era
of executive search.

UI · Branding · Frontend

My role was to modernize Exparang’s brand and create a seamless, cohesive experience across all platforms. This involved updating the branding to better fit their audience, designing and implementing a new website that reflected the maturity of the product, and ensuring brand consistency throughout.

I was hands-on in developing the front-end and created an integrated design system that worked flawlessly with the front-end code. The success was not just in how it looked, but in how every element worked together with purpose and precision.

Exparang

Building a new era
of executive search.

UI · Branding · Frontend

My role was to modernize Exparang’s brand and create a seamless, cohesive experience across all platforms. This involved updating the branding to better fit their audience, designing and implementing a new website that reflected the maturity of the product, and ensuring brand consistency throughout.

I was hands-on in developing the front-end and created an integrated design system that worked flawlessly with the front-end code. The success was not just in how it looked, but in how every element worked together with purpose and precision.

Feeder

Feeder

Feeder

Feeder

Feeder

Navigating the future
of information overload.

Co-Founder · UI · Illustrations · Iconography

As co-founder of Feeder, my role was to transform a flood of information into a streamlined experience, making it easy for users to filter out noise and focus on what’s essential. The challenge was to simplify complex data flows for over 500,000 active users, while maintaining a smooth and intuitive interface. Every element was crafted to provide clarity and control—ensuring a tool that made managing information feel effortless and rewarding.

Let’s Talk.

Whether you want to talk about potential projects, share ideas, or just say hi—I’d love to hear from you.


Drop me a line, and let’s see how we can create something meaningful together.

Whether you want to talk about potential projects, share ideas, or just say hi—I’d love to hear from you.


Drop me a line, and let’s see how we can create something meaningful together.

Whether you want to talk about potential projects, share ideas, or just say hi—I’d love to hear from you.


Drop me a line, and let’s see how we can create something meaningful together.

Whether you want to talk about potential projects, share ideas, or just say hi—I’d love to hear from you.


Drop me a line, and let’s see how we can create something meaningful together.

LinkedIn
hej@johanrothoff.com
+46 (0) 70 797 29 94