Johan Rothoff
About
With over 14 years of experience, I’ve worked on a variety of digital products, from bootstrapping a SaaS platform to collaborating with established brands. My focus is on crafting experiences that feel natural and effortless for users, blending design and development to create cohesive solutions.
Contact
hej@johanrothoff.com
LinkedIn
+46 (0) 70 797 29 94
Competencies
Product Design
UX/UI Design
Digital Strategy
Interaction Design
Visual Design
Illustration
Iconography
Motion & Transitions
Prototyping
Front-End Development
Branding & Identity
Design Systems
HTML/CSS
SaaS Product Development
Animation & Micro-Interactions
Webflow & Wordpress
Clients*
Navigating the future
of information overload.
Co-Founder · UI · Illustrations · Iconography
As co-founder of Feeder, my role was to transform a flood of information into a streamlined experience, making it easy for users to filter out noise and focus on what’s essential. The challenge was to simplify complex data flows for over 500,000 active users, while maintaining a smooth and intuitive interface. Every element was crafted to provide clarity and control—ensuring a tool that made managing information feel effortless and rewarding.