About me

Johan in a nutshell

Hopefully not just another designer

Passionate and constantly learning designer that has a love for great design. Done work for cool companies such as TV4, Blogg.se, Videofyme, Bloglovin, Solarwinds. Co-founded some sweet services with my twin like Feeder, Kick Ass and Lsts. Has extensive experience in web- and UI-design, branding, HTML/CSS, UX design, package design, e-commerce platforms. Believes that great design goes beyond the exterior.

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Some of my work

Solarwinds Sysman Hero!

Cyberspace is under attack and we need your help

We at Rootof were commissioned to create a fun and interactive game to promote Solarwinds. The result is Solarwinds SysMan Hero! A game that you can play on any website where the objective is to shoot down web eating bugs before they destroy the site.

    • Front page
    • Menu
    • Profile page
    • Gameplay
    • Contest page
  • The hero fighters
  • The enemy bugs


The easiest way to follow your favorite sites

Feeder is the simplest way to follow your favorite sites via Google Reader or RSS. Primarily an extension for Google Chrome and Safari, but with an online and mobile solution on the way. First created by my brother as a side project it now has over 600 000 users.

    • The popup
    • Front page
    • Online Reading view
    • Settings page
    • Pro checkout page
    • Mobile site

Reuben Kressner Racing

Swedish race car driver competing in Formula BMW

We had the pleasure of helping out Swedish race driver Reuben Kressner with his online presence and branding. The result is a Wordpress-based website, blog and personal logo.

    • Front page
    • Footer

Go for Life

Food, health and people

The Swedish health food start-up Go for Life asked us to rebrand the company, packaging and create their online store. The result was a whole new corporate identity and a PrestaShop based store with a custom CMS for their main company website.

    • Front page
    • Package design


Capture, create and share

Videofyme is a Swedish start-up looking to become the Instagram for video. I helped them design their app and online video pages. I also helped them design banner ads, emails, online video ads, marketing material and other various pages on their site.

    • Redesign concept
    • Videopage
    • App Front page
    • App profile page


Swedens biggest blogging network

Blogg.se is one of biggest and best-known blogging networks in Sweden. They asked us at Rootof to assist in redesigning their online blogging tool from scratch.

    • Front page concept
    • User overview
    • Pro sign up page
    • 404 error
    • 500 error
    • Mobile login
    • Mobile overview

Kick Ass

Destroy the web

Kick Ass is an award-winning game where you can destroy any site on the web, just for fun. It went viral shortly after it was made and uploaded to Reddit. It garnered the attention of sites like The New York Times, Engadget, Techcrunch, Ars Technica and more. It raised eyebrows among many marketing firms after it was used in a very succesful campaign called M&M's Space Heroes that won a Danish Internet Award and was also nominated for a Cannes Lion.

    • Front page
    • Ship designer
    • Gameplay
    • In-game menu
    • App gameplay

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